Vision & Strategy

Providing strategic and creative direction of design

 

As a design director I take a leadership role in guiding the creative process, shaping the vision and delivering imaginative solutions by translating business strategy into tangible design directions and overseeing the execution. 

Domain expertise: physical and digital spaces with interactive elements for the corporate, cultural and educational sectors.

     
     
    adidas group Creative direction for complete redesign of the foyer of the global headquarters in Germany. 

    adidas group

    Creative direction for complete redesign of the foyer of the global headquarters in Germany. 

    NORSK TIPPING, HAMAR, NORWAY Digital strategy and overall exhibition concept for a new 17mil NOK visitors centre.                

    NORSK TIPPING, HAMAR, NORWAY

    Digital strategy and overall exhibition concept for a new 17mil NOK visitors centre.                

    the zoo manifesto Critical design rethinking the zoo experience, a call for action arming people with arguments to design new ways of an urban nature experience. 

    the zoo manifesto

    Critical design rethinking the zoo experience, a call for action arming people with arguments to design new ways of an urban nature experience. 

    The Hans Christian Andersen Foundation Digital strategy and brand development, designing and creating the official Danish website for Hans Christian Andersen.

    The Hans Christian Andersen Foundation

    Digital strategy and brand development, designing and creating the official Danish website for Hans Christian Andersen.

    THE CURIOSOTY ENGINE, HAMILTON, CANADA AR ­concept connecting the physical art pieces in the exhibition space to a online based database of contextual knowledge about the artist and the work. 

    THE CURIOSOTY ENGINE, HAMILTON, CANADA

    AR ­concept connecting the physical art pieces in the exhibition space to a online based database of contextual knowledge about the artist and the work. 

    Norwegian Air Force Museum and the Norwegian Aviation Museum, BODØ, NORWAY Development of a new Cold War museum inside a mountain

    Norwegian Air Force Museum and the Norwegian Aviation Museum, BODØ, NORWAY

    Development of a new Cold War museum inside a mountain

    Moesgaard museum, AARHUS, DENMARK Developing a series of permanent exhibitions for the new MOMU, merging the two fields of ethno­graphy and archeology. 

    Moesgaard museum, AARHUS, DENMARK

    Developing a series of permanent exhibitions for the new MOMU, merging the two fields of ethno­graphy and archeology. 

    ST olav hospital, TRONHEIM, norway Digital strategies and concepts of UX ­products and services for a knowledge center for St Olavs Hospital

    ST olav hospital, TRONHEIM, norway

    Digital strategies and concepts of UX ­products and services for a knowledge center for St Olavs Hospital

    UNIVERSITARIUM, AALBORG UNIVERSITY, aalborg, denmark New strategy and narrative layer for all exhibits.

    UNIVERSITARIUM, AALBORG UNIVERSITY, aalborg, denmark

    New strategy and narrative layer for all exhibits.