The Association Series
Design consultant & facilitator
MOMU, Moesgard Museum, Aarhus, Denmark
Development of permanent exhibition concepts for the new MOMU, merging the two academic disciplines of archeology and ethnography by incorporating design research methods as a new process.
I facilitated cross-disciplinary collaboration, created new strategies for visitor experiences, designed the look, feel and service of the exhibition concepts.
Applying design research to a curation and development process is unusual in an academic exhibition context. We collected insights from all types of museum visitor profiles. I introduced co-creation with visitors and non-visitors to test our initial assumptions and primary concept thinking by setting up a series of workshops. We asked the participants to associate on, map, discuss and iterate on our leading exhibition strategy: "Will working with direct dichotomies between archeology and ethnography in the exhibition space spur dialogue and inspire the visitor?"
Our research and the workshops not only confirmed our assumptions, they added valuable new conceptual thinking for the visitor experience. Participants reacted positively to pairing archeology and ethnography as proposed, it would create a contemporary and relatable museum experience. The dichotomy concept inspired deep conversations on the themes.
"The Association Series" the overall strategy, exhibition descriptions and concept document, was created in tight collaboration with the Ethnographic Collections and delivered internally at the museum for implementation.